Who is Life Success & Legacy

Chris Bay:

Welcome to the Life Success & Legacy Podcast. My name is Chris Bay and I’m joined today with the Founder of Life Success & Legacy, Mike Everett. Hey Mike, we’re excited today to talk a little bit on a topic that is foundational to Life Success & Legacy, and that is who is Life Success & Legacy? Because a lot of times people are like, “Okay, great. I’ve researched this Infinite Banking thing and I’m interested in learning more about it, but who are these people that are going to be teaching me, designing plans, working with us?” So, I was just wondering, tell us a little bit about how Life Success & Legacy has come together, what drives it, and we can dig into more details about that.

Mike Everett:

Well, Chris, it’s funny that we’re discussing that today. I remember a trip that you and I had made to Iowa.

Chris Bay:

Mm-hmm (affirmative).

Mike Everett:

And on our way home, you started firing questions at me right and left about what my passions were, why I enjoyed Infinite Banking, what is it that we were trying to achieve? And I remember it to be not just an informational Q&A, but there was some pretty intense, emotional stuff that was going on too, to find out what this thing was all about and where were we going with it?

Chris Bay:

I remember that conversation. It was a good one.

Mike Everett:

It was. And then I remember by the time we had got done with our four and a half hour trip, you had given me a few things to think about. But then the question that arose was, why does Life Success & Legacy exist? And I think what culminated from that whole conversation that we had literally four and a half hours was to inspire financial hope and freedom by revealing little known truths about money while investing in trusting long-term relationships.

Chris Bay:

I remember that conversation well, like it was yesterday. I remember it was dark and I had my phone out and I still have in my notes the results of that conversation. Because as you were talking and I was asking you questions, for me as somebody who is new to the organization, I wanted to know more about what was this whole thing about. Why were we really doing it? To me, it’s got to be purpose driven and it’s got to be bigger than just helping people with their money. It’s got to be a broader scope, a broader purpose. And so yeah, you did a fantastic job of answering the questions that I was asking. And then we just put it together in this, I guess, purpose statement, we just call it why we exist. I want to break it down just a little bit. When you look at the different sections, there’s three different sections to that why we exist. Can you talk about those different sections?

Mike Everett:

Well, I’m going to start with the last line, investing in trusting long-term relationships. This is really about friendships, it’s about relationships. And when we turn around and we’re talking and teaching and educating people about Infinite Banking, and trying to get them to say, “Why would we invest our money with you? Or why would we trust you to handle this thing in our lives?” We realized that there must be a tremendous amount of trust in the relationship. We don’t want the relationship to happen for the next 12 to 18 months, we want the relationships to happen for the next 30, 40, 50 years.

Chris Bay:

Mm-hmm (affirmative).

Mike Everett:

And so that is where I would start, number one. Number two is we’re giving people information. We are educating people in ways that 99.9% of all financial planners will not take the time or the energy to give them these kinds of truths about money. So trusting long-term relationships, little known truths about money, but yet where we’re all trying to go is we want financial hope and freedom.

Chris Bay:

Mm-hmm (affirmative).

Mike Everett:

So there is a great big picture here that we are trying to create for our clients, but yet in the midst of all of this education, we are giving them the tools that no other financial institution or no other financial guru will take the time to give to them.

Chris Bay:

Yeah. The first part of why we exist to inspire financial hope and freedom actually goes, in my view, even beyond that. Because so many times there’s a barrier for people to really create the life that they want and that barrier is their finances.

Mike Everett:

Yep.

Chris Bay:

And so once we teach some of these truths about money and they apply the Infinite Banking concept in their financial world and they take control of that process, all of a sudden it opens up all kinds of possibilities for our clients to actually create the lives that they want. I mean, we’ve got quite a few people that have quit their jobs because they’ve been able to remove those barriers and they are actually now pursuing dreams that they’ve had for many, many years in their life. That to me is really rewarding and it’s motivating. And it’s one of the reasons that I love doing the work that we do.

So I want to touch on that second piece about teaching little known trues about money. Talk to us a little bit about the philosophy of Life Success & Legacy and educating people. Do people have to be qualified to work with Life Success Legacy? What does it cost to come to a bootcamp to learn? When we design plans as a team for our clients, what is involved in the cost and those kinds of things?

Mike Everett:

Well, one of the things that we have discussed at length is we shouldn’t get paid until we add value to somebody. So when we put together a plan or an illustration or an educational seminar, or a bootcamp, or a one-on-one conversation, we don’t charge anybody anything. The only cost that someone might have is the cost of Nelson Nash’s book, Becoming Your Own Banker. The cost to them is $20. If they’re standing in front of us, everybody’s got a $20 bill in their pocket. So we charge $20 because we want people to have a little bit of skin in the game before we move forward. And usually, if people will buy the book, they’ll take time to read it. But once again, we have these educational bootcamps and we have educational online bootcamps, and we don’t charge anybody anything to attend any of those things because we would like people to investigate and spend some time investing in themselves, time, energy, a little bit of money, in order to find out if Infinite Banking is really for them.

Chris Bay:

Yeah. I tell people back in my education days, the 22 years I spent in education, I spent a lot of time designing strategies and plans for kids to try and help them be motivated to be in school, and some of them just really did not want to be there. And so I made a promise to myself in working with clients, I’m not designing behavior plans for the clients. I’m only working with the people who want to learn about this concept. So in my mind, if people are willing to come halfway, I’ll meet them halfway and I will teach them as long as they want to learn about this concept, until they decide they want to move forward, or they say, “Chris, I just don’t think this is for us.”

Tell me a little bit about the team. Because when you first started, we joke about this all the time as you being a rugged individualist out there, moving along solo, but now there’s a team with Life Success & Legacy. Talk a little bit about that team, how the pieces fit together, and how people have come to join the team.

Mike Everett:

Well, let’s touch on the rugged individualist for just a second. You and I, we literally kid back and forth on this. When I first got started in this, I told you within a couple of months of you coming on board was that you were probably going to be out on your own in the next 18 to 24 months. But in the midst of all of that, there were some pieces that were missing in Life Success & Legacy that you brought to the table. So, you were the first piece, or the first edition, the first team member, along with myself, that brought Life Success & Legacy to where it is today.

I am a shoot from the hip kind of guy, there’s not much organization, let’s get done what needs to be done right now. But you brought this organizational thought process and this let’s get some things done that would make sense for the organization, not just in the next two to three weeks or two to three months, but for the next four, five, six, 10, 15 years from now. And that’s really what we’re doing with Infinite Banking, we’re making people think long-term, and I never did that personally. So me to say that I’m thankful for Chris Bay is pretty incredible. And then all of a sudden it was just like, now we were at a place where it made sense that maybe we should build a small organization.

Chris Bay:

Mm-hmm (affirmative).

Mike Everett:

I remember when we got started, I was calling people and having people do website stuff, I was designing brochures and I was doing all this on my computer. I had absolutely no idea what I was doing, but then all of a sudden I got introduced to a guy by the name of Mike Crawford.

Chris Bay:

Yeah.

Mike Everett:

And this guy is just a wiz with social media, with our website, with some of the internet stuff and how we’re even creating these podcasts. So him to come on board as part of a team too, now that’s our Lawrence team, and now what we’ve started to do is we’ve started to build out from that. We have Chris Garret’s out in Pennsylvania, we’ve got Clint Bradfield down-

Chris Bay:

Wichita.

Mike Everett:

…in Wichita. And then we’ve got Joe Frazier out in Western, Nebraska.

Chris Bay:

Yeah. Matt Zimmer up in North Dakota.

Mike Everett:

I’m telling you. So this thing is continuing to build, and we’re still adding pieces to this puzzle, which is very, very exciting.

Chris Bay:

The thing that I’ve really enjoyed as this organization has grown is that each person who joins, and we’re pretty selective in who we add to the-

Mike Everett:

Very.

Chris Bay:

Integrity has got to be a huge piece of it. But we know whether they have integrity because every single person who’s joined our team has been a client.

Mike Everett:

That’s right.

Chris Bay:

There’s nobody who has come in and they’re already an IBC coach or a life insurance agent, or somebody out there doing this work. These are people like myself, like you, like Crawford, and others who were in other professions. And they experienced IBC personally, and what it can bring to their life. And they were so impassioned by it that they chose to join on, to teach other people about this.

Well, I love the organization that we are. I feel like we’re doing things the right way. I think some of the common values go back to that, why does Life Success Legacy exist? And it is, it goes back to inspiring financial hope and freedom, it’s about educating people about money in a different way, and it’s about long-term trusting relationships. How many of our clients now are our friends?

Mike Everett:

It’s pretty incredible. In fact, how many texts a week? How many phone calls a week? How many emails a week do we get from clients just saying, “Hey, thank you,” or, “Hey, I’ve got a question about this,” or “How do I implement that?” So it’s very exciting stuff.

Chris Bay:

That’s right. Well, thanks for sharing with that, Mike. Our next podcast that we’re going to talk about is, well, okay, so we’ve learned a little bit about Infinite Banking, we’ve learned a little bit about who Life Success & Legacy is, how do people get started? How do you take those first steps getting started? So we’ll look forward to that conversation next. Thanks for joining us.